TOP 10 • BEAUTY ICONS • 1970s

The 1970s marked a shift toward natural beauty, individuality, and cultural diversity, reflecting the era’s broader movements of a counterculture rebellion. Unlike the polished looks of post-war American media, beauty in the ’70s embraced a bohemian aesthetic. The decade also saw the influence of disco shaping beauty trends. The growing feminist movement also encouraged a rejection of restrictive beauty standards, leading some to embrace natural hair textures and forgo makeup. The media industry adapted by diversifying beauty representations. Magazines like Vogue featured more ethnicity with campaigns celebrating a range of looks. Overall, the 1970s set the stage for emphasizing authenticity, self-expression, and the power of personal style.

These women captivated audiences with their beauty, talent, and undeniable charisma, leaving an indelible mark on decade’s pop culture. Bo Derek became a global sex symbol with her unforgettable role in 10 (© 1979), directed by Blake Edwards. She exemplified the “perfect” beach beauty. Catherine Bach redefined denim shorts as Daisy Duke in The Dukes of Hazzard (© 1979-1985), creating an unforgettable fashion staple. Elizabeth Montgomery, though primarily known for Bewitched (© 1964-1972), carried her sultry and sophisticated appeal into the ’70s with TV movies that showcased her versatility. Farrah Fawcett became the decade’s ultimate pin-up girl with her feathered hair and dazzling smile immortalized in the best-selling poster of all time. Cheryl Ladd, stepping into Charlie’s Angels (© 1976-1981) as Kris Munroe, proved she could match her predecessor’s glamour and charm and maintain the show’s massive popularity.

The impact of Jaclyn Smith and Jane Seymour extended beyond mere beauty, as both brought elegance to television and film. As a Charlie’s Angels alum, Jaclyn was known for her effortless grace, later building an empire in fashion and beauty. Jane Seymour’s mesmerizing looks and exceptional acting skills shined as a Bond Girl in Live and Let Die (© 1973), and the romantic classic Somewhere in Time (© 1980) alongside co-star Christopher Reeve. Lynda Carter, the definitive Wonder Woman (© 1975-1979), became a feminist icon, blending sex appeal with strength, proving that women can be beautiful and equally powerful. She inspired generations to embrace their confidence and resilience.

Olivia Newton-John and Raquel Welch rounded out the decade as defining figures. Olivia transformed from a soft-spoken country-pop singer into a full-fledged sensation in Grease (© 1978). Olivia’s performance as Sandy cemented her as a household name. Meanwhile, Raquel Welch, already a bombshell from the ’60s with One Million Years B.C. (© 1966), continued to dominate in films like The Three Musketeers (© 1973).

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1970s beauty trends, 70s fashion icons, natural beauty 70s, bohemian style 70s, disco beauty looks, feminist beauty movement, vintage makeup trends, iconic 70s actresses, 70s pin-up girls, Charlie’s Angels stars, 70s Hollywood glamour, classic TV beauties, retro fashion inspirations, famous 70s hairstyles, Farrah Fawcett hair, Wonder Woman Lynda Carter, Raquel Welch movies, Olivia Newton-John Grease, Jane Seymour Bond Girl, Catherine Bach Daisy Duke

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